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Bài đọc · ~166 từ
AThe shift toward subscription-based revenue models, across industries ranging from software to even physical products like razors or coffee beans, has fundamentally changed how many businesses measure success, placing far greater weight on customer retention than on any single transaction.
BUnder this model, a company's long-term health depends less on a single large sale and more on minimising churn, the rate at which existing subscribers cancel, since acquiring a new customer typically costs considerably more than retaining an existing one who is already satisfied.
CThis shift has pushed many businesses to invest heavily in customer success functions, dedicated teams focused purely on ensuring existing subscribers remain satisfied and engaged, a role that essentially did not exist in the same form under older, transaction-based business models.
DCritics of the subscription model note a less discussed downside for consumers: the gradual accumulation of many small recurring charges, often forgotten after the initial sign-up, can leave households collectively spending considerably more than they would under occasional, deliberate one-time purchases.