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Bài đọc · ~148 từ
ANewspapers and magazines that once relied almost entirely on print sales and print advertising have seen that income shrink steadily for years, as more readers get their news and articles through phones and computers instead.
BMany publishers have shifted their main focus to digital publishing, building websites and apps that readers can access anytime, often supported by a mix of digital ads and paid subscriptions rather than money from printed copies.
CThis shift has not been smooth for everyone. Digital advertising generally pays publishers less per reader than print advertising once did, forcing many publications to find new ways to make enough money to stay in business.
DSome publishers have found success by focusing on a smaller, loyal group of paying digital subscribers rather than trying to reach as many readers as possible, betting that a dedicated audience is more valuable than a huge but less committed one.