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Bài đọc · ~121 từ
AMany companies now sell their products as a subscription instead of a one-time purchase. Instead of buying something once, customers pay a smaller amount every month to keep using it.
BThis change is popular with businesses because it creates a more steady, predictable income every month, instead of relying on big but unpredictable sales a few times a year.
CCustomers also like subscriptions sometimes, since the cost each month is smaller than paying a large amount all at once, which can make an expensive product feel more affordable.
DNot every subscription works well, though. Customers who forget they are paying, or who feel the price is too high for how much they actually use it, often cancel after a few months.