Bài đọc · ~135 từ
AKeeping a client for many years is often more valuable than finding a new one, because a long-term client already knows and trusts the business, which makes every new project easier to start.
BOne simple way to build trust is to always tell the client the truth, even when the news is not good. Saying "this part will take two extra days" early is much better than staying silent and missing the deadline.
CSmall habits also matter, like replying to emails quickly, even just to say "got it, will check and reply soon." This shows the client that their message was not ignored.
DOver time, a client who feels respected and informed will often forgive small mistakes, because they trust that the business is honest and will fix problems quickly when something does go wrong.